What an unforgettable experience that was! A challenging yet super fun four days of shooting in Phuket, Thailand! Despite the challenges, the shoot was a huge success, and I'm thrilled with the outcome. I have never captured so many scenes and motifs in such varied locations in a super short time! All while worrying about the unstable weather after Phuket was hit with massive floods. But we lucked out on many levels - amazing weather (but SO hot), models, and a fantastic team. Plus, an excellent client - worth it!

The photographs that I captured played a crucial role as key visuals for The Banyan Tree's 2023 advertising campaign. As the project's creative director, I was wearing two hats. The shoot was just one part of a more enormous undertaking that had been in the works for months. Many branding strategy meetings were held across oceans, with the brand strategist based in Scotland, the brand manager in Thailand, and the client based out of Singapore. It was indeed an international effort, and I'm thrilled with the outcome.

The Banyan Tree
Campaign 2023

Client: The Banyan TRee Group

Agency: Mash